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Appearance for Video: The Face of the Business

Appearance for Video: The Face of the Business

access_time 2016/12/15 account_circle chat_bubble_outline 16 Comments
 What you need to know:

The most modern and essential book for women about appearing for video, or getting dressed for anything, was released today. It is a free download here at Amazon to any device today, December 15, 2016.

How to Really Dress Your Body Type

I believe that Rachel Nachmias’s approach to how women feel about appearance is closer to the truth than any interpretation I have seen to date. Her solutions single out items from an over-crowded marketplace for every body type, to create an appearance that is more beautiful than a woman might choose on her own.

Rachel Nachmias - Appearance for Video

Seems like a big statement. After all, I live in Ontario, not Milan. What’s going on in Milan wasn’t helping me know what clothing to buy to look my best. If anything, it was making things worse. Within a day of meeting Rachel and learning where I fit her system, my appearance began changing dramatically for the better.

I know for certain that Rachel’s technique will get any woman looking better than she would have thought possible, and more important, feeling much more satisfied in her own skin and wardrobe.

Rachel’s brand new book speaks to women who want to represent their business on video, hence the title, The Face of The Business. It also teaches you a whole lot about how you can use this system yourself to improve your appearance and regain control of your shopping.


The link for the book to Amazon is also at It will work on launch day, December 15, 2016.

You can download the book and read it free on Launch Day no matter what kind of device you own, including PC.


The face of business


You’re invited!

Everyone is invited to the Launch Event. On December 15 at 1:00PM EST/ 10:00 AM PST, The Author Incubator is live streaming a free online launch party featuring Rachel along with some other amazing authors. It’s called Live From The Author Castle.

The Author Castle be giving away links to download all its books to everyone who attends, as well as $000s of free personal development and self-help resources!

Time zones can be confusing and everyone is busy so don’t worry if you can’t be there live. Register anyway and you’ll get a recording.

If you can be there, submit questions for Rachel to answer in chat. Angela Lauria, The Author Incubator, will ask them!

Again, all you need to do to be a part of the Virtual Book Launch Party is register right here:

Live from the author castle 2017 event

Business Means Video

The second sentence caught my attention: “By 2017, 74% of all Internet traffic will be video.” After reading the other stats about video on landing pages, my welcome video now appears on the home page of this site. (I’m working on a shorter one.) The numbers are undeniable.

To me, the book is about being seen. Seen, literally, if we step out our front door. Seen figuratively, in the sense of being appreciated by others and by ourselves for who we truly are, the ultimate sign of confidence. Seen in both senses when we present ourselves and represent our business on video.

With useful images and key phrases, of which you will find many in the book, your shopping can find its way back to that which it was always meant to be. This happened to me and to many, many other women whose transformations I have witnessed, both external and internal.

I believe that I speak for all of Rachel’s clients in saying that part of her talent that we feel deeply are genuine love and respect for every woman she dresses. I’m not sure if the tears in my eyes are from that or looking at my closet and seeing my accurate mirror image instead of the funhouse distortion it used to be.

When I’ve been fortunate enough to shop with her, she has said, “When I shop, I take all my clients with me.” That is not an exaggeration. In the book, she shares stories of the journeys that she and others have travelled in finding and allowing themselves through appearance. They, we, live a different life today.

Till we are prepared to engage with reality, we live in a dream world that nobody shares. To be a participating part of the real world where everybody else is hanging out, we have to get OK with what is. With the honest voice and gentle kindness of someone who’s been there, and goes back there with client after client, Rachel puts a welcome face on reality that feels like pulling into your own driveway at last.

Rachel the face of business author

Meet the 10 Archetypal Women. Which one are you?

You’ll be guided through the steps that begin with your desired appearance and a link in the toolkit on the website to help determine your own image archetype.

From there you’ll be introduced to 10 archetypal women with descriptions of their superpower (what they do without trying), their power backfire, and eras from which they might dress. The illustrations are simply breathtaking.

What each archetypal woman (they have lovely and evocative names) wears best is described in:
    • Shape
    • Silhouette
    • Coordination Style
    • Fit and Fabric
    • Colors
    • Motifs
    • Tops
    • Skirts
    • Pants
    • Dresses
    • Jackets
    • Cardigans
    • Outerwear
    • Jewelry&Accessories
    • Shoes
    • Bags
    • Hair
    • Makeup
    • Keywords
That’s a long list. Imagine that tomorrow, you are going to the mall with a friend. You wake up in the morning having all those answers about yourself. Your friend will only know what she knows today about how to dress. You will have very different shopping experiences.

Imagine further, if you will, that your friend reads The Face of the Business on your advice and finds these answers about herself. You both now have a context to become true lenses for one another. Shopping trips mean so much more than a day out. Each of you brings home purchases that matter. Everyone at the store within earshot of your decision-making wonders how you know what you do. Every word you say is obviously so true.

From the back flap:
If you want to grow your business with video, you’re going to need to look the part. You know that crafting amazing video requires more than just great content. You want to make the right visual impression to attract viewers that are ready and willing to listen to your message, but you’re not sure how. To get maximum impact from your videos, you need the confidence and skills to master your image and truly become the face of YOUR business.

Based on her experience transforming hundreds of clients from fashion rookies into camera-ready women of style, Rachel Nachmias offers a step-by-step process to becoming your most beautiful and confident self and creating videos that grow your following and turn viewers into clients willing to pay top dollar for your expertise.

If you dream of creating a personal style that is an asset in your business and not a liability, The Face of the Business is for you.
Part Two is about assembling all the information into your own signature style manifesto. You now have a map. Rachel will talk you through seeming discrepancies (what if my colours are at odds with my desires?) You’ll find a video on this in the toolkit as well.

The client examples are useful here. At this stage, you can really start seeing your appearance becoming a rational and beautiful physical reality. Next, you go through your wardrobe and create shopping lists that will make a difference. One more black jacket or Clinique compact when you own 15 is not going to help you. What is of value is asking why these patterns are still alive, maybe even confronting ourselves with the question. The moment you have the answer, you are free from the loop.

Going shopping with Rachel and Helen is enlightening. The section on appearance specific to video format is full of practical tips and appreciated.

What I said:
 Rachel’s approach lets women master shopping, find peace, and love themselves all over again. Whether appearing on film or simply getting dressed every day, your appearance will be more beautifully you than ever before. The Face of the Business is filled with strategies to help you do this for yourself. Along with the most relevant insights on the meaning of presentation for today’s woman, you’ll find page after page of practical, do-able advice. Today can be the day to believe that you’re ready to play the lead role in your videos and your life.
 Drawn from conversations with hundreds of women about what they dream of and desire from appearance to examples of the inner turmoil and obstacles that getting dressed entails, you may recognize yourself in this book. I think all women will, whether they lives in Milan or anywhere else. Rachel and the women in the book are walking the same road that you are. They might be a little further along but not so far that they can’t hold out their hands and help you find your way.

Look like the expert you are. Step into your real clothes, charge your real fee, be assured of your true expertise, and feel no fear of a camera.

Become a friend to yourself. Buy one beautiful journal, write your name on the first page, and start.



16 Thoughts on Appearance for Video: The Face of the Business

  • "; ?> Mama Squirrel

    I was interested enough to download this, but was so appalled by the beginning of the first chapter that I will be deleting the book immediately without going on. Seems ironic for a book that is all about making a good first impression.

    • "; ?> Christine Scaman

      I appreciate your comment, MamaS. I know the part in the book you mean, I think. What is more shocking than seeing it in print, is that the story is all true. This is the reality of many teenage women’s lives, as it was Rachel’s. In a hundred other forms, being thought of for that purpose is the reality of many women’s lives that we did nothing to deserve. We shouldn’t have to conceal our bodies because some men think they can touch everything they see. No question that it should not be so, it should never have been so throughout all of women’s history.
      Something I love about every new generation is that they’re willing to openly talk about more and more of the tough stuff that really happens. Pretending it doesn’t or hoping it will dilute out by itself is not how I see reality. The bad stuff just festers for 200 more years of misery. Bringing it out where everyone can take an honest look at it and ask themselves, “Is this really how we want to be, the society we want to be part of?” is how horrible treatment of others goes away.
      I think about this topic a lot. I’ve posted things too that have offended people, when the intention was never that. Sometimes, you have to laugh at the bully to get your own power back. This is a pervasive social problem, not just Rachel’s own issue. For that reason, it felt appropriate in a book about how women feel about their appearance. I hate that it happens in my daughters’ and son’s world. If getting uncomfortable is how society will learn to ostracize that behaviour, I’m willing to put up with it. Of course, I always respect everyone’s right to an opinion that does not have to be mine. I suppose we all ask for that in return.

  • "; ?> Jan

    My experience was the same as Mama Squirrel’s. And yes, I understand the theory that we shouldn’t have to conceal our bodies — we also shouldn’t have to lock our doors.

  • "; ?> Victoria

    I really enjoyed that part of the book. I thought it highlighted that the way you dress has very real effects, some undesirable. I also love hearing women tell authentic stories about the female experience. I love hearing women’s voices, voices that we refuse to tone down, dilute, make more polite or acceptable in a way that men never need to (see 2016 U.S. election). I am always saddened when women are more outraged by a woman repeating such a story, than the reality that women experience damaging misogyny every day of their lives, starting at a very young age. I applaud Rachel for telling that difficult story, even though it makes some uncomfortable and upset. Women are not objects and the sooner we start discussing that, the sooner we can change the narrative. I applaud all those who refuse to be silenced under the guise of “good behavior.”
    Also, the book was full of useful information and those who don’t make it past the beginning are missing out! 🙂

  • "; ?> Victoria

    I should mention, that as someone who matured early and had a D cup in 5th grade, I very much related to Rachel’s story. It was cathartic to know that I wasn’t alone in enduring horrible teasing for the simple act of growing into a woman, with a woman’s body. I think there is a lot of power in woman sharing experiences and building a sense of empathy for one another. <3

  • "; ?> Disappointed

    I agree with Mama Squirrel. Tragic that these things happen but the text didn’t need to get graphic. Something like “He approached me with an indecent proposal which was very graphic and shocking especially since I was only ?? years old! Needless to say, it deeply affected my self esteem. Similar countless episodes over the years at the hands of bullies have only reinforced this”. Something like that would have had me cheering for her. Instead I was disappointed that she would stoop to his level. Choose the higher ground!

    • "; ?> Christine Scaman

      It’s great to at least be able to have these conversations at last. Politeness may spare feelings in the moment, but also provides places to hide from ugliness and allows behaviours to stay safely socially sanctioned instead of becoming inexcusable. I’m ok with the shock factor but I get that many wouldn’t be. Getting extremely uncomfortable is the real reaction these events deserve – how open we want to be is for each woman to decide.
      I respect every point of view. How can there be concrete right or wrong when the issue is so complicated? As I said, I’m just happy that we can talk about how we really feel. No more pretending. There are many ways in which women can stand up and it’s always hard because our embedded female memories are that as soon as we stand up, somebody hurts us. Good on all of us who say what we think, as you all have here for others to read, and listen to our sisters with open minds and hearts.

  • "; ?> Jo

    Fellow readers, thank you all for your perspectives.
    Rachel, our experiences there and then inform our insights here and now. Many of us have similar gritty stories.
    But onward…
    I’ve read through this well written book wanting to get the Big Picture before I started digging in. I am so looking forward to doing the work now.
    As I read I was able to pinpoint things I knew as well as paradigms I’ve just plain gotten stuck on, things I absolutely must discard. I mean, really, how long must I persist with some of my wacky ideas, cultural indoctrinations, anyway?! Some fell by the wayside as I read, others must be addressed more analytically, which I look forward to doing with your considerable help. What a great deep winter self-simplification project I now have to look forward to in 2017!
    And you provide not only methodologies but great tools and online resources, some I’d never imagined. I’m looking forward to the toolkit! I’ll develop a more streamlined, decisive approach, I’m sure of it. I’ve already made a few changes, let go of some old ideas and I’m looking forward to MORE.
    Brava, Rachel, for sharing so much and making your work so accessible!
    Brava, Christine, for championing this woman of specific and special insights with such a sharing heart.
    Thank you!

  • "; ?> inge

    I’d also say that a simpler narrative would have gone a longer way: It is not a question about discussing the problem of not.
    Somebody said “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.”

    And Jo, going on on “cultural indoctrination” and so forth sounds a litle bit like psychological blackmail. We women do not need this to make our point.

  • "; ?> Ricarda

    I understand and appreciate the bluntness of Rachels approach how she tells us her story at the beginning. For me it mirrors the bluntness and crudity of her experience. Thank you, Rachel, for being so downright to even show us how your inner reactions and feelings were with this.
    I have not yet read everything but after that beginning I trust in the honesty and directness of her statements – thats what I like for this topic.
    Sociologically some kind of highly consternated ctitique from women on the way women speak out or present themselves can have the effect of deflating the criticised women. And in this way it can be an expression of the loyalty to the dominating social system: Still women a expected to be more compensating as men are. This critique can be intended as well-meaning in the way that the woman shall be protected from self-destruction. But is it realistic protection or does it in fact produce devaluation by itself? How aware am I about my intentions and my effects?
    We are in a highly public space here writing oppinions online about a published work – and we treat a highly sensitive topic that gets under the skin – and we are all interwoven with the social system that has raised us. When is a statement just a personal oppinion? What effect do I support with my statement?
    I hope we find the biggest possible degree of awareness and I personally hope for more mutual reinforcement amongst women.

  • "; ?> Alice

    I read Rachel’s book and was not offended by that story. I have too many friends and acquaintances who have shared similar agonizing stories. I appreciate her honesty. Our appearance and others’ reactions to us are deeply personal, especially as young teens. It can influence our clothing choices for years afterwards.
    I went shopping yesterday and thought, “Is this item of clothing helping me to be more me?” That was a new and interesting thought. Thank you, Rachel.

  • "; ?> katherine

    I for one am appalled that people are more offended by the fact that someone talked about being harassed than by the fact that it happened in the first place. As they say, sunlight is the best disinfectant.

  • "; ?> inge

    It is not about telling what happened, it is about the way this is done. This is a huge difference.

  • "; ?> inge

    And after all, it is a book and what we do here is a book review. Some of us like the style, some of us do not. Rachel knows very well which reactions she chooses to ignore. I do not think that she has that attitude: You do not approve my writing, hence you are a cultural indoctrinated ol’ reactionary.

  • "; ?> Jessica

    I read that section and was not bothered at all by it. I suspect different audiences will have different reactions–that’s an obvious statement, isn’t it? Haha.

  • "; ?> Jenny2

    I enjoyed reading Rachel’s book, and can relate to her story, having had a similar experience at a young age. This horrible experience must have stayed with me more than I realise, as I really appreciate Rachel’s reassuring, encouraging tone throughout her book – I wish it had been around when I was 13. Thanks to both Rachel and Christine for showing so many of us that we can look our best in an authentic way rather than just expecting to fall short of PhotoShopped standards all the time.

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