What is personal colour analysis (PCA)?

If you’re like many people, your closet has two problems. One is too many clothes that you don’t wear or don’t feel good wearing. Second, some items look great and some don’t, but you’re not sure how to tell them apart.

Every person wears some colours better than others, depending on their natural colouring. When you try on some blues, they look breathtaking; others are a complete washout. Some people should rarely buy orange, if ever. Others should buy it a lot.

Even individuals with outstanding colour acuity and the most sophisticated style are not able to predict five or more of their best versions of every colour. If they guessed their colouring group (or Season) correctly, they didn’t know why the other choices were less.

Why pay money to look worse when you could have looked outstanding for the same price?

Colour analysis is a solution that works. It’s a way to try on different versions of colours to find the harmony with your own natural colours.

Imagine seeing yourself in side-by-side mirrors in real time wearing different colours. Stretch this scenario into a process of 20, 30, or more, comparisons, using highly calibrated colours. The colours change in a logical sequence, with a coach to explain how to choose based on the various ways that colour harmony may be manifested.

Your natural colours have shared characteristics. The analysis identifies those, which leads to a whole palette of colours with the same qualities. By wearing the colours that you are, your entire appearance aligns with you, like a work of art in which the colours were created by the same hand.

Colour analysis is the key to apparel in colours that are the height of elegance with your hair colour, cosmetics that are gorgeous and sophisticated together, and an impression that is effortlessly successful.

PCA works because:

  • The process is always comparing two colours, since humans make their best visual choices by comparison.
  • The analysis happens in a neutral gray space with specific lighting, to neutralize room colour, time of day, and any other factors that skew colour perception.
  • The colour steps proceed in accurately measured increments to result in 12 distinct groups (or Seasons).
  • Decisions are based on objective information; individual preferences or aversions are not factored in.
  • We arrive at the Season by an elimination process based on specific selection criteria, zero guessing. If we eliminate one, you’ll know why.
  • The colour palettes are scientifically accurate and artistically beautiful. You have 60 or more harmonious colours with you when you shop.

Why have your colours analyzed?

To save time.

We make five to ten decisions about our appearance before leaving home. The colour combinations, the shoes, the cosmetics, the accessories, and so on. They add up when you start counting.

Colour analysis is the shortcut to colour building blocks that work together right out of the box. Think less, waste less, look better. The planning has been done for you.

To save money.

Looking great is not about what you spend. It’s about what you buy. This works with every budget and style, from capsule wardrobes to multi-shelf designer closets.

To stop wondering about colour combinations.

Your palette is your ultimate shopping resource. Every combination has the potential to look terrific and you always look put together.

Because each Season of colours has shared properties, they can form relationships, as they do in Nature’s seasons. Like a magnificent natural landscape, once colours are related, they have a voice that others hear and see as beautiful.

Your closet becomes interactive, an ecosystem that all relates back to you. No more need to think about your makeup or hair colour. Your accessories go with everything you wear, job done.

To know what to keep.

Love what you buy. Wear it a lot. Feel good in your clothes. Donate the rest, it was always meant for someone else.

To take back control of your shopping experience.

With this information, nobody knows You as well as you do. When most of the retail world is for someone else’s colouring, you’ll be confident at the wheel of your colour choices.

To look modern and current.

The hair colour of the last ten years might not be the best choice for the next ten. When your headshot needs an update, so might your shirt and tie. Let’s solve this riddle for the life you live today.

To express your real self, today and in the days ahead.

Top-level efficiency in apparel happens when our presentation speaks truthfully on our behalf. When others could know who we are from the colours we wear, the investment has paid for itself.

In a biological sense, they feel the synchronized energy. From a presentation perspective, the effect is trustworthy, settled, and real. The seamless integration, as if our clothing is an extension of us and is ours for a reason, looks intelligent, centered, and organized. That’s called dressing with intention, a higher order of skill in crafting appearance.

With the visibility and communication power of colour, our apparel functions far beyond than just being there. By looking like someone who knows themselves better than most, you score 110% in a self-review, a singular (and hire-able) talent. Having a clear self-identity comes across, in social situations and social media.

Authentic might mean original or truthful. Either way, you have the compass that directs you to your versions. Whether it’s a relaxed day off or a meeting where impressions matter, others are paying attention in the best way possible. Adapting colour to any situation extends our human reach and our networking success.